volume, measured in millimetres
A mascara is sold on a promise that happens at a scale the eye can barely resolve. The film works at exactly that scale.
The camera stays close enough to read the bristles of the maxi volume brush, following the geometry of the applicator as it loads and releases. The bronze barrel is treated as jewellery: anodised metal, a fine knurl, a highlight that travels rather than flares.
tools and details
client
release d.
project type
tech
project overview
Everything is built and rendered rather than filmed, which makes the impossible framing possible: the brush seen from inside its own arc, the product turning with no rig in frame, light that behaves the way a studio would need three days to approximate.
Concept, modelling, look development, animation and finishing produced end to end by NS Image.
related cases
Rayban Meta
